Key performance indicators (KPIs) are quantifiable business metrics that track and measure an organization’s progress toward its strategic objectives. More than just numbers, KPIs tell a story about how well a company is performing. The immense amount of information available to decision-makers today can also be overwhelming, so we pared it down to 20 widely used KPIs relevant to most businesses. This business guide explains why KPIs matter, the characteristics of a good KPI and provides a list of popular financial and operational KPIs.